Digital Marketing --
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Digital marketing is the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services.
Digital marketing involves many of the same principles as traditional marketing and is often considered an additional way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies. But digital marketing also comes with its own set of challenges.
What will you learn in the Workshop?🤔
Day 1: Fundamentals of Digital Marketing topics
- Introduction to Digital Marketing
- Definition, evolution, and importance
- Digital marketing channels (SEO, SEM, Social Media, Email)
- Understanding Target Audience
- Customer personas
- Buyer journey mapping
- Market research and analysis
- Digital Marketing Strategies
- Inbound marketing
- Content marketing
- Influencer marketing
- Hands-on Exercise: Creating a Digital Marketing Plan
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
- Social Media Marketing
Day 2: Advanced resources Digital Marketing Topics
- Content Marketing and Copywriting
- Content types (blog posts, videos, podcasts)
- Copywriting principles
- Content distribution and promotion
- Email Marketing and Automation
- Email marketing strategies
- Email automation tools (Mailchimp, Constant Contact)
- Email analytics and optimization
- Analytics and Measurement
- Google Analytics
- Tracking and measuring digital marketing metrics
- Data-driven decision making
- Hands-on Exercise: Creating an Email Marketing Campaign
- Influencer Marketing and Partnerships
- Video Marketing and YouTube Optimization
- Future of Digital Marketing
What students learn?📝
The digital marketing workshop with great enthusiasm. The workshop exceeded my expectations, providing a comprehensive understanding of digital marketing concepts, strategies, and hands-on experience.I learned Enhanced knowledge of digital marketing, Improved skills in digital marketing strategy, Understanding of industry trends and best practices, Ability to develop innovative digital marketing solutions.
- Enhanced employability in drone industry
- Improved understanding of industry trends and best practices
- Ability to design marketing
